The EU is not effectively communicating the benefits of EU membership and enlargement.

Surveys on support for EU enlargement show the need to rethink how its benefits are explained both inside the Union and in candidate countries, explains Bojana Zorić in an interview to Osservatorio Balcani e Caucaso Transeuropa.

Reaching rural communities, boosting cultural diplomacy and engaging young people are key to building a transparent, inclusive debate.

Without it, the current momentum, reignited by the war in Ukraine, risks fading.

Read the full interview